Viral campaigns, also known as viral marketing and viral advertising use pre-existing online social networks to increase brand awareness. Viral campaigns are different from more traditional online advertising, such as web banners, as these are controlled and driven by the marketer. Viral campaigns are interesting or entertaining content, which are often taken in the form of video, animation, Flash games, microsites, competitions or images. The idea of a good viral campaign is that the content engages the user without the message or brand becoming completely diluted. Unlike spam sent to your e-mail or online advertising, viral campaigns are viewed or downloaded by users out of choice. The designed effect is to create a lasting impression on people - one that will also make them pass it on and share with other computer users - that's how the term 'viral' gets its name.
Viral campaigns have become increasingly popular among businesses whose need is to obtain a large number of interested people at low cost. The solution is relatively easy to target users and, because the content engages them, there is normally a high and rapid response rate. Planned and creative campaigns, with the ability to trigger emotion, result in faster user decision-making - therefore a good campaign can make it easy for the receiver to become a sender.
SoQuo is able to combine creativity and technical skills to build your business a viral campaign that will help sell your product. Of course, your business needs to know the performance of your viral campaign and therefore we have solutions that enable you to track by downloaded, forwarded (e-mailed) and viewed. With every campaign you will receive an account, username and password, so that in real-time you can track results per period (hour, day and week) and geographically (IP, country and continent).
Once the SoQuo design team have tailored your viral campaign to your needs and objectives, it is then launched to the appropriate websites, e-mail and other digital media, to encourage active viewers and clicks.
If you are interested in spreading your message and brand among like-minded consumers, then contact SoQuo to build you an infectious viral campaign.