Strategic link building and partnership building is often misunderstood and often fails through ineffective analysis and implementation, however with SoQuo our strategic link building packages deliver with More targeted traffic to your web site and higher search engine rankings, leading to increased business.

The process involves SoQuo undertaking analysis of your business and target customers to identify useful, relevant third-party sites that are likely to be interested in linking to your web site. We will then contact these sites with a view to acquiring a link from their site to yours. The process of identifying potential link partners should also uncover further partners for your website. This is particularly useful for driving traffic to your site, examples being banner advert sharing, co-branding and mailing list database sharing.

Reciprocal links make the whole link building process more effective. This is where in return for a link to your site you also have a link on your site to theirs.

• Other web sites send you visitors because they link to you.
• Search engines like Google, HotBot and AltaVista use "link popularity" (see below) to rank web sites.
• If your site has a high link popularity, then you'll have high rankings on the search engines.
• Exchanging reciprocal links with other sites will build a useful links page for your site visitors, encouraging them to return.

Link Popularity
The factors determining link popularity are the quality of sites linked to yours, the relevance of those sites to yours and the quality of the link's text. From a search engine perspective, your link popularity is based on the sites linking to your pages. It is also worth noting that third-level linking is also used to work out your site's popularity, this basically takes into account the site link to the sites that link to your site.

SoQuo should note that the quality of your links is more important than the quantity. You will certainly see links offered on the search engines relating to strategic link building, but many of these are link page generation scams and link pyramid schemes. They typically work around you adding their site and also the other links on their site. The search engine providers are however continually improving their systems to detect such scams, and this could lead to you being penalised or blacklisted.

If you would like more information on SoQuo's professional strategic link building services then please contact a member of the SEO team on 08456 448662.