Marketing by email is using email as the method of retaining customers, acquiring new customers, and driving sales. If it's done correctly, it is a highly effective method of promoting your business. If it's done incorrectly, it's not just lost sales and revenue - your business reputation is on the line.

In summary, SoQuo can help you identify the most effective way to use your electronic marketing (email marketing) to increase your sales and attract, inform and retain new customers. We can provide advice on boosting response, getting through spam filters and ensuring your message gets across to your target audience.

How can SoQuo help?
Consultancy.
SoQuo provides consultancy services to help you gain maximum benefit from opt in email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as creative work, campaign deployment, analysis and measurement. We can provide advice on boosting response, penetrating spam filters and ensuring your e-message stands head and shoulders above the rest.

List Sourcing.
Through its own resources and those of its trusted partners, SoQuo acts as your *email broker - sourcing rented lists that match the profile of your targeted market. The focus is on opt in matching. SoQuo reviews the content, manages the mail-outs and reports on results

HTML Creativity & Design
The SoQuo design and online marketing team works closely with you to ensure your message is the right message for your desired result.

Copy
The written copy should also be worded in such a way that fits well with your target audience. SoQuo can work on and develop your existing copy or create fresh new copy in the appropriate language for your target audience to ensure your message has the maximum impact.

Personalisation
Personalisation increases response and SoQuo's inherent data and content merge facilities help you to tailor and target your message for maximum effect and benefit to your business.

Translation
If you require your message to be translated into another language then we have the facilities to ensure the translation is accurate, retaining the tone of the original message.

Proof reading content
It's easy to miss mistakes when writing the text for your message. You get so close that the odd typographical or grammatical error slips through. With our industry leading professional proof reading service, you can be sure that your message is completely free of any errors.

Distribution
SoQuo's mail server infrastructure ensures that we can deliver large volumes of easily. The scheduling of our mail server distribution runs also allow us to send your message at the time when its most likely to be opened by your target audience.

Clear Reporting
Comprehensive reporting means more effective marketing as it allows you to learn from your campaigns and judge the effectiveness and interest generated. SoQuo presents standard statistics like emails opened, emails bounced, opt-outs and clicked links in a clear graphical format.

If you require more information, please contact us.